The invisible machinery behind live sports — the systems nobody sees on game day because they never fail.
Excel in, boardroom-ready documents out. Live PDF preview, legal blocks, margin math, multi-currency.
Salesforce replaced with how the business actually sells. Field-ops dashboards as operational truth.
Assistants and knowledge wired into Slack, docs and email. Real answers, no fake shit.
Brief in, board-perfect proofs out. Deterministic, versioned, licensed per credit.
Real systems, live in production.
The pricing-to-proposal platform for a national LED display company.
W/02Complete migration off Salesforce — years of deal history carried over.
W/03Intake, design queue, ticketing, event workflows — operational truth.
W/04Metered graphics engine for venue signage. Brief in, proofs out.
W/05Generated cinematic pages for sports orgs. Brand kit in, live page out.
Every career is a corridor of doors. These are the real fourteen — call center to co-founder, Amman to Manchester — walked in order. Some were open at the same time. That part is true too.














The systems behind the stages: proposal engine, CRM, services operations, the AI layer — and separately owned, the metered render engine. The corridor above explains how a call-center supervisor in Amman ended up building the software that runs stadium LED businesses.
Every system above can be yours — built, licensed, and handed over running.